The Kony 2012 Scam And Why You Should STOP Supporting ‘Invisible Children’

This Text of the Week is called "The KONY 2012 Scam and Why You Should STOP Supporting 'Invisible Children,'" and that's exactly what it was about. The article, which has no known author and therefore cannot be trusted entirely, points out the many flaws in logic that surround the KONY 2012 viral video that was so popular earlier this year, including the sketchiness of the military that Invisible Children (the organization behind the video) supports and how much (or little) of the money donated actually supports the cause. KONY 2012 is a 30 minute video that started a fad of people emailing links and posting pictures of Joesph Kony all over the Internet and streets of America, and this article sought to shed some light on many of its gross exaggerations, and to point out the ignorance of assuming that simply finding and killing Kony will solve the problem of the LRA and children soldiers. It's pretty clear that this article is directed at the same people the original video was created for—mainly young people familiar with Internet trends. This is made clear by the two "memes" at the top and bottom of the article, which point out how gullible YouTube viewers can be via sarcasm and the iconic font on the top and bottom of the images. KeepItTrill.com makes a solid argument by using statistics and logical reasoning such as, "By IC’s own admission, only 31% of all the funds they receive go toward actually helping anyone" (1). It also pulls on the heart strings of the Americans who had responded to the tales of rape and abuse in the LRA seen in the KONY 2012 video by stating that the Ugandan military, which INvisible Children Inc. supports, has been accused of rape and looting themselves. Organizationally, the article has two main parts: a "quick rundown" and an in-depth look. This allows readers to learn some fundamental facts that the video ignored, and hopefully get them interested into looking further into the article. If they are not interested beyond this point, hopefully the article has given them enough information to think twice before donating to Invisible Children Inc., thus accomplishing the purpose of the article. 
Before reading this article, I already knew about KONY 2012 and some of the criticisms about the organizations and how shady it really was. If I did not already know some of these things, this article would have informed me and made me think twice about which charities I give money to. It really opens the audience's eyes about the complexities of foreign affairs, and how most of the time, there's no true superman for every villain out there.